13-07-2012

MASTERS PROJECT SPRING SUMMER 2013

THE NEW MASTERS’ INSPIRATION FOCUS ITS LEIT-MOTIVE SYMBOLICALLY INTERPRETED BY A BIRD-SHAPED ORIGAMI, A CRANE. MANY PEOPLE DON’T KNOW THAT THE CRANE, IN THE JAPANESE POPULAR CULTURE AND MYTHOLOGY, IS THE SYMBOL OF JOY AND A GOOD OMEN FOR WHOSE HAS TO FACE A HARD CHALLENGE. AND MASTERS HOLDS ALL THESE SENSES. IN 35 YEARS, THE COMPANY SHOWS HOW THE ECLECTIC FOUNDER RENATO ZALTRON SHAPED A RELIABLE REALITY FROM A SIMPLE IDEA, WHERE VALUES ARE FIRMLY ROOTED: CUSTOMER SATISFACTION, QUALITY OF A MADE IN ITALY PRODUCT, A STRONG CORPORATE SOCIAL RESPONSIBILITY AND RESPECT FOR THE ENVIRONMENT. JUST AS ORIGAMI - FROM A SIMPLE SHEET OF PAPER - IS ABLE TO EXPRESS THOUSAND ELABORATED AND MEANINGFUL SHAPES, MASTERS HAS BEEN ABLE TO TRANSLATE THE MULTIPLE DREAMS OF TRAVELLERS AND SPORTSMEN BY OFFERING THEM A RANGE OF WELL-STUDIED AND LONG-LASTING POLES. HERE’S HOW MASTERS COMES FORWARD WITH NEXT SS13 SEASON “THE BEAUTY OF NATURAL TRANSLATION” PROJECT AND IT RELATES CRANE AS ICONOGRAPHICAL SYMBOL FOR A SUCCESSFUL AND OPTIMISTIC IDEA FOR THE FUTURE. AS WELL AS HOPE FOR A BETTER WORLD. MASTERS, POLES BY NATURE SINCE 1977.